How safe is hackersafe?

A lot of websites now have the hackersafe logo displayed on their website. I've always wondered what this actually means for a website, what do they check etc.....

Well today I got a phishing email, I followed the link to see who had been exploited this time. The phishing site was being hosted a few directories deep on the webserver so I backed up to the homepage (away from the Phishing site to the "real" site) to be greeted by the lovely hackersafe logo. The hackersafe logo proudly proclaimed that the site was hackersafe, certified today!

Obviously the site isn't hackersafe. So what does this mean, is this a security company providing an inferior service spreading FUD and providing no real security? My opinion would be maybe, potentially there is a need for this kind of service but in my opinion hackersafe does not provide what its clients believe it does.

It is worth noting that in October 2007 McAfee payed $51M (potentially rising to $75M) for hackersafe. The service being provided and those figures remind me of one thing, "This time next year, we'll be millionaires!" (Delboy, Only Fools and Horses).